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Architectural design companies are embracing the advantages of 3D rendering to provide the design process and use this new technology to push the boundaries of the field. The realism of 3D architectural visualization is very useful for architectural design companies because it allows them to create detailed visualizations of buildings before clearing the site, and without having to build physical models. These renderings can be inspected from any angle, and can even be designed with interactive features, such as roaming or panoramic views. This enables the design company to immediately show potential clients the fully realized visualization of their planned projects, thereby increasing the chances of client approval. In addition, it also helps communicate between engineers and customers from the beginning, ensuring that both parties are on the same page in terms of project scope and goals.

When 3D rendering first became popular, the resulting product was more detailed than previous physical models but only more important than a highly realistic shell. Other forms of CAD software and hand-drawn drawings are still the main methods of drawing the technical information layer actually used by the construction personnel on the spot. However, modern 3D rendering eliminates this disconnect. The rendering of the building not only shows the appearance in a realistic way but also contains MEP (mechanical, electrical and plumbing) specifications rendered at the same level of detail. The 3D rendering files can be shared between different departments of the construction company, which is effective, cost-effective, and eliminates design errors and poor communication. For older engineers and designers who have extensive experience in this field but may resist new technologies, or for construction workers who are accustomed to working with two-dimensional blueprints or technical plans, 3D renderings can be converted into traditional schematic diagrams. Many architectural design companies use 3D rendering for this purpose because it helps to smoothly bridge the gap between new technologies.

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