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3D rendering is rapidly becoming popular in the design industry, and all for good reasons. It becomes the first choice for architects, designers, and real estate developers when present a future project or submit renovation for approval. Computer software generates three-dimensional image is the best way to make ideas come to life. There are many reasons listed many reasons why you should use 3D rendering, but it’s a wise choice to have a basic understanding of what’s 3D rendering and how we manage the rendering process before you actually use it. Today, this article will introduce the key factors of 3D rendering.

the key factors of 3D rendering

3D rendering, as one of the fast-growing technologies, has been at the forefront of the design field. The term 3D rendering is the process of creating a still image based on three-dimensional data stored within a computer. Through the computer, we can add perfect shadow, lighting, landscape, texture as well as furniture that regularly used or custom-make into the images. If there are any mistakes or unsatisfaction with the design, we can adjust and replace the items easily and present them in the updated draft. Furthermore, 3D rendering has been commonly used, such as magazines, billboards, digital media, or TV, basically can see them on a daily basis.


How to Render A 3D Image?

How to Render A 3D Image

Generally, 3D rendering production includes three parts: modeling, render & post-work, and final delivery.

Information for Production

What information the client provided is important to estimate the workload. If you can provide the complete 3D model with all the details and material inside, that would be a great help for CG experts to build up the model. But if you can’t provide the model, CAD, elevations, floor plan, or even the hand drawing will be acceptable. Other than the model, selecting the proper angle for your project is crucial. For instance, an aerial view that grasps the big picture of the building shows the layout, surrounding context, or design highlight at the maximum extend. Please remember to mark the angle at the model. If you don’t have any ideal angles, INFIN will recommend a few angles for your checking.


As for the interior rendering, some clients may require bespoke furniture or accessory. In this case, clients have to provide high-resolution reference images and listed all the furniture that needed to be custom-made. A professional CG company like INFIN can handle this kind of task easily. No matter what type of project, to provide clear and understandable information is the foundation to guarantee a smooth beginning. The more detailed information you can provide, the better to manage the workload and time.


Rendering Process

Rendering Process

As all the files have been sort out, the modeling draft will be sent for checking. As the name suggests this is the earlier stage of the production. The draft presents the space without any material or texture, which is only for checking the angle and model, identifying the location or sun angles. If it’s for interior, then you will get the greyscale draft that showing the room with layout and furniture. Unlike the exterior rendering, it’s a colorless image for checking if the dimensions and locations of windows, doors, and ceiling are correct. Normally, it takes 2-3 rounds to confirm the angle and model.


After confirming the model, then will move forward to the render & post-work. In this stage, it includes adding texture as well as setting sunlight and shadow coming from artificial sources into the building. The lighting is crucial for rendering. Different moods and lightings bring different feelings. Some might go for soft lighting to enhance the warmth and coziness while others may choose bright light to create a modern home. In addition, there are many possibilities on the mood options, such as rainy day, hot summer day or chilly winter, etc… One best thing about 3D rendering is that you can change the weather with ease with computers. 3D rendering breaks the chains that constraint your creativity.


Once confirmed the mood and lighting, the next step is to paint colors into the image. What we see in the earlier stage is without lots of details, but now the fabric and color will be clearly presented in the image. Blue wallcovering, pale yellow fabric texture or velvet pillow, basically everything has come to alive now. With the help of a computer, the texture and color can be traced perfectly. To further increase the realness, the landscape, entourage, or cars will be addressed too. In this stage, it’s possible to tweak the contrast, brightness, and other effects before the final delivery. After adjustment, replacement, and modification, we are close to finalizing the accurate photoreal visuals that precisely reflect every detail of architecture or interior design. A photorealistic 3D rendering takes more effort and skills than we expected. Without a distinct understanding of the design and experienced CG skills, it’s difficult to create a lifelike image.


Double Check & Communication

During each time of modification and update, CG artists in INFIN will double-check the image if all the details are addressed well, adding final touching on the image. When INFIN’s project managers receive the 3D rendering, they will cross-check the comments before sending the draft to clients. If there are any uncertainty or ambiguous comments, our project managers will communicate with clients immediately. This checking standard greatly avoids repeated comments and unnecessary mistakes. Hence, greatly improve client satisfaction.


After the technical issues, what contributes to successful cooperation is the people we work with. All parties involved in the process should build trust in each other. Mutual trust and support are the key factors for establishing a long-run relationship. We at INFIN value each comment and feedback from clients and constantly deliver high-quality 3D rendering.


In a word, above are the significant factors for managing the rendering process and create a beautiful 3D rendering. Hopefully, you can have a clear idea now. INFIN strives to be at the forefront of 3D architectural visualization and to help architects around the world spur their creative thinking and fulfill their dreams. If you have any questions or concerns about 3D rendering, please feel free to contact us.

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