With 3D animation being determined to make inroads, a lot of properties are leaning harder on videos with broad appeal to promote products and keep growing. And there is an increase in the number of architectural visualization studios to fit the increasing demand for architectural designs. This increase has been driven by the evolution of computer software.
3D animation is of the utmost importance in architectural designs, not least because it can enable buildings to be animated in a true-to-life way and explained in detail. The question is frequently mentioned: under what’s situation the architectural animation will be used? The following are the classifications of architectural animation.
Architectural animation can be divided into the following categories:
1. Project investment
Characteristic:
Similarly, a trailer of your favorite TV new series will make you more excited and impressed than a group of photos. It is mainly to intrigue potential investors to invest, and its technique is more commercialized, highlighting the business opportunities of the whole environment. From this, the animation style tends to advertise.
Key points of production:
- The theme selected must be attractive.
- The advantages of the project should be illustrated and highlighted as well as possible, and the concept shall be reflected in the whole film.
- The commercial value of the whole design should be reflected in it.
Advantages:
Having a 3D animation will express your design concept more accurately and vividly so that you can stand out in the white-hot competition.
2. Real estate sales
Characteristic:
Facing public, it needs to contain a commercial atmosphere or cultural characteristics, and the production of scenes is mostly based on realism. In the processing of the film, it is also more challenging and has a considerable advertising effect.
Key points of production:
- Grasp the tone and atmosphere of the whole project, and use the lens to show the comfort of the community.
- To grasp people’s psychology,it’s better to use some friendly sceneries to express the whole film.
Advantages:
It breaks through the limitation of still graphic renderings, using advanced animation methods and film and special effects to vividly demonstrate the unique architectural style and environment. It enables customers to get immersive in a proposed building, which can greatly fast-track contract signing.
3. Construction Engineering
Characteristic:
It is highly pertinent, mainly showing the entire process of engineering construction, which is very descriptive.
Key points of production:
- Clearly grasp the entire process, and pay attention to the overall atmosphere on the basis of ensuring that the animation design is correct.
- In the processing of some details, we must pay attention to explain clearly.
Advantages:
It can vividly and intuitively show people various realistic scene information about buildings and produce simulation space effects that cannot be achieved by the physical sand table model.
4. Urban planning
Characteristic:
It is necessary to show a more accurate description of the urban planning’s intentions. Sometimes here are more conceptual methods used to express the film.
Key points of production:
- To have a deeper understanding of the design intent of the entire project.
- Select several design nodes or centers with characteristics to perform emphatically, and pay attention to changes in lens application.
Advantages:
It allows customers to roam freely in the animation at will. More importantly, 3D animation services make up for the defects of traditional sand table models in the past which only obtain the bird’s-eye image of the building and the high cost, greatly bolstering the quality and efficiency of design and planning.
5. Construction restoration: Old city restoration
Characteristic:
This kind of architectural animation is rare, but it’s very distinctive.
Key points of production:
- The whole video needs to notice the inheritance of ancient history and culture, especially to show the cultural charm more truly.
- The processing of3D animation models and textures should be more refined.
Advantages:
Reappearing national characteristics with antique methods can bring people a kind of historical shock.
Conclusion
As mentioned above, architectural animation emerges as a pivotal role in the real estate industry, which provides non-professionals with an intuitive architectural image and visual experience. Both real estate companies and architectural animation companies have grown under their own steam in the tide of computer technology.
