With the advent of computers and digital technology, 3D technology has made significant inroads in all walks of life. Investors cannot get enough of this technology, even though they have access to the benefits from it. In the past decade, more and more industries, especially the real estate industry, have given priority to 3D architectural rendering and architectural visualization as a marketing tool in their marketing activities. In other words, the application of 3D architectural rendering or architectural visualization has been expanded progressively. And more and more companies have adopted it. The result has been the growth of 3D architectural visualization companies and 3D rendering companies.
3D architectural visualization is defined as “a technology that creates images or animations to convey messages.” It’s not surprising that 3D visualization through visual images has become a broad pattern among industries almost everywhere to convey ideas. People have been busy adopting the most sophisticated 3D technology to promote their products or brands. Therefore, as for a broader appetite for 3D visualization or 3D rendering, it has been already tested.
Architecture is a visual art and buildings can speak for themselves. Architectural rendering or architectural visualization is a new method for the presentation of buildings. It creates a 3D image that shows the attributes of the proposed architectural design. Through the visual interactive 3D model made by 3D software, designers can simulate the lighting, ventilation, and acoustic effects in the indoor environment, which was unable to achieve a decade ago.
Nowadays, architects and designers take advantage of 3D rendering or 3D visualization to depict the proposed photorealistic designs of buildings to implement the client’s vision. Basically, these proposed architectural designs can fully and realistically interpret the overall image of buildings, showing the unique architectural style and “architectural scenes” that perform daily activities.
We found it difficult to reach an agreement that people are concerned, even in construction projects. The design and construction of the urban environment will involve many stakeholders: engineers, architects, planners, and non-professionals. It means that the design is tested by each stakeholder from different perspectives, with different goals, needs, and desires. Obviously, it’s confronted with challenges to reach a consensus between all parties involved in the construction process. Fortunately, 3D rendering and architectural visualization technology can easily contend with problems and help achieve the goal.
Using powerful architectural rendering software, 3D artists can process designs in real-time, and refine and create multiple versions of designs. SketchUp, Rhino, V-Ray, Maxwell, Mental Ray, and Auto CAD are just some of the best 3D rendering software that provides support for today’s design. By which 3D artists can clearly understand the “qualitative and quantitative nature” of the space being designed.
A new advanced technology with something more advanced has substituted the stereotyped and inefficient working mode in the past. Therefore, ascribing communicating ideas more effectively with each stakeholder and other concerning parties to 3D architectural rendering and architectural visualization really makes sense. Apart from being a marketing tool for clients or for planning consultation with planners, they can be also used to improve the way designers develop buildings. No matter what the proposed building looks like, all can be presented accurately and elaborately in digital form.